Will has play in his bones. Or too many hobbies. As well as being an avid arcade gamer, here’s a skateboarder, competitive yo-yoer, tabletop player, and LEGO obsessive. That relationship with play – and a love of writing – led him to his almost 20-year-career as a freelancer specialising in writing about and for games and game companies.As well as standing as Raptor PR’s Senior Content Specialist, Will has served as a games critic and feature writer for publications like The Guardian, Edge, and GamesIndustry.biz, Editor of games industry trade magazine Develop, a copywriter for outfits like Unity, CCP and Epic, a juror for awards such as the game BAFTAs, an event curator and speaker at industry gatherings including EGX, Develop, and PGC, a mock reviewer, and a consultant that has helped major companies better understand games and their industry.All of that work informs his contributions to Raptor, from creating byline and marketing copy, to content strategy and providing the perspective of somebody who’s been on the receiving end of game PR for 20 years.Will’s never happier than when he’s standing at an arcade cabinet, trying to beat an obscure Neo Geo shooter, or enthusing about games’ place in popular culture.