Obsessed with origin stories, Danielle began her career in brand development and has spent more than 18 years shaping the identities of organisations. Her experience blends creative direction, messaging frameworks, narrative strategy and integrated communications to connect with global audiences.

Past clients span both the front stage of entertainment and its behind-the-scenes engine. Danielle has driven B2B strategies, translating complex technologies and services into compelling messaging for industry decision-makers. On the B2C side, her work focused on brand direction, crafting style guides and assets for some of the world’s most iconic shows and properties owned by Nickelodeon, MTV, Comedy Central, Disney, Marvel, Sony Pictures Animation, and 20th Century Fox.

As a senior consultant, Danielle provides a broader lens for Raptor’s clients, bringing cross-sector insight in media, entertainment, broadcast, immersive, live events, gaming, data analytics, ad-tech, and sports. With an instinct for balancing imagination and analytical rigour (the crossover where the magic happens), she helps clients land on meaningful answers to fuel fame and deliver credibility. By linking value propositions with consumer context and organisational psychology, she supercharges B2B PR impact.

When she isn’t decoding brand DNA or building campaign strategies, you’ll likely find Danielle on a mountain, either climbing up, hiking across, or snowboarding down.

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