RAPTOR PR BOLSTERS ITS SPECIALIST CONSULTANCY WITH ADVERTISING AND TECHNOLOGY EXPERTISE

LONDON, UK, 2 JULY 2026 - Raptor PR, the specialist B2B communications agency for gaming, media and technology brands, today announces the appointments of Ruzbeh Gazdar as Account Director and Sophia Hollis as Senior Account Executive, who join from GingerMay and Zeno London respectively.

The appointments reinforce Raptor PR's ambition to build one of the world's leading specialist B2B communications consultancies, bringing together expertise across gaming, advertising, media and technology. While the business and technologies powering the global games industry remains the agency's core foundation, Raptor PR continues to invest in adjacent sectors where the technologies, platforms and businesses shaping interactive entertainment increasingly intersect.

Ruzbeh joins from a leading specialist AdTech agency, GingerMay, where he spent four years leading strategic communications, executive profiling and corporate reputation programmes for high growth advertising technology organisations. With more than a decade of experience across B2B technology and emerging technologies, he will support the continued growth of Raptor PR's advertising practice, supporting both client consultancy and the expansion of the agency's presence across the wider advertising ecosystem.

Sophia joins from Zeno London, bringing almost five years of experience delivering integrated B2B technology communications programmes spanning media relations, content development, corporate communications and strategic storytelling. Her appointment further strengthens the agency's integrated communications capability as client demand continues to grow across gaming, media and technology.

Rana Rahman, CEO and Founder of Raptor PR, commented: "Having spent our first five years refining and proving our specialist integrated communications, content marketing and social media consultancy blueprint within the business of gaming, we're now applying the same model across adjacent industries where technology, media, advertising and interactive entertainment increasingly converge. Gaming remains at the heart of everything we do, but many of the businesses shaping its future also operate across broader media and advertising ecosystems. Ruzbeh's deep understanding of the advertising landscape will be instrumental in strengthening our support for clients while accelerating the growth of our advertising practice. Sophia brings exceptional integrated communications expertise, editorial rigour and an outstanding network of media relationships."

Earlier this year, Raptor PR secured an A-rated UK Sponsor Licence, enabling it to recruit overseas professionals as it continues to grow its team. The investment reinforces Raptor PR's commitment to building a diverse, specialist consultancy equipped to support clients operating on a global stage.